The future of business is in the arts

Some years ago Business Week magazine (BW) the leading publication for business said: "The game is changing... It isn't just about math and science anymore (Although those are surely important disciplines) It's about creativity, imagination, and, above all, innovation."
http://www.huffingtonpost.com/john-m-eger/the-future-of-business-is_b_1091774.html