They can't commoditize creativity

Britain and America need to reinvent their economies. That has been common ground since Lehman. As the nations who gained (and then lost) so much on the back of the supercharged financial centres of Wall Street and the City, the US and the UK have been forced to do a great deal of self-examination in recent years.
http://www.huffingtonpost.com/nick-jefferson/smile-they-cant-commoditi_b_1108576.html