Mercedes Whole Brain Ads

What might we learn from them?
http://blog.entrepreneurthearts.com/2011/11/09/mercedes-whole-brain-ads-musicpaintpassion/

Get into your right brain

Whitney Ferre is offering her free e-book "7 Simple Steps You Can Take Now
to Get Into Your Right Brain!" at this link.
http://www.creativelyfit.com/

Left Brain - Right Brain Advertisements

Mercedes Benz advertisements - stunning! http://www.commarts.com/exhibit/mercedes-benz-left-brain-right-brain.html

No right brain left behind

No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in U.S. schools today. In collaboration with Social Media Week 2011, teams from creative industries will have 5 days to concept ideas. On the last day of the week, ideas will be submitted virtually to this site, and an expert panel will pick 3 winning ideas that are to be featured by our media partners. The best ideas are to be piloted in 2011 and 2012.

We are inviting teams of various sizes from advertising agencies, innovation companies, design consultancies, and communication schools. Ideas can be in form of tools, applications, or products, or whatever else we have not thought of.

If adapted, this will be a yearly challenge where creative industries will spend one week out of the year, responding to a burning crisis.

The power of an idea can transcend wars, politics, races, and economies. We hope that this collaboration will demonstrate the ability of our leading creative minds to step up to the challenges where conventional thinking fails.

It is not about creating more artists. It’s about giving the students tools to solve 21st century problems. We must understand that creativity is a key constituent that can no longer be neglected in the school systems.

Do we need the same in New Zealand?

More here: http://rightbrainsare.us/theidea/

Look for an Olympic 'Right Brain' Performance

Whitney Ferre wrote a book called The Artist Within: A Guide to becoming Creatively Fit. I have featured Whitney and the book in a previous blog. Francois Coetzee of Ideation South Africa http://ideationsa.ning.com alerted me to a Facebook article that Whitney wrote. You can check it out here. http://www.facebook.com/notes/the-artist-within/look-for-an-olympic-right-brain-performance/318559659336

If you are in New Zealand and would like a copy of Whitney's book I have a spare one - its free. Either comment on this blog or email me at wayne@future-edge.co.nz and I'll send it to you. First in first served.