What makes Bill Cosby one of the most compelling entertains of our time is his ability to connect with people and deliver his messages naturally in the form of story. He's the master storyteller. He does so well what most leaders and presenters of all kinds should do: tell real stories from your own life in a way that is relevant and engaging to your audience.
http://www.presentationzen.com/presentationzen/2011/06/storytelling-lessons-from-bill-cosby.html
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