Of all the headwinds we face as decision-makers, the power of one overshadows all others: our need for certainty. It is typically more important for us to feel right, than to be right — a difference that didn't matter much in the lives of our ancestors, but now matters a lot.
Implications for creativity and innovation??
http://blogs.hbr.org/cs/2011/07/why_being_certain_means_being.html
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