Jonah Lehrer on How to be Creative

Creativity can seem like magic. We look at people like Steve Jobs and Bob Dylan, and we conclude that they must possess supernatural powers denied to mere mortals like us, gifts that allow them to imagine what has never existed before. They're "creative types." We're not. But creativity is not magic, and there's no such thing as a creative type. Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It's a skill. Anyone can learn to be creative and to get better at it.More here: http://online.wsj.com/article/SB10001424052970203370604577265632205015846.html

Steve Jobs and the Eureka Myth

We've all heard the old saying about the balance between inspiration and perspiration. As well-known as this saying is, we often tend to forget it when we come upon things that really look effortless. Take Apple.More here:
http://blogs.hbr.org/cs/2011/08/steve_jobs_and_the_myth_of_eur.html#.TmbXw5EZDEU.facebook