Ways your memory plays tricks on you

From Matt Moore at Cracked.comScience has found that your memory is basically a pathological liar, just making it up as it goes along. For instance ...
5 Mind Blowing Ways Your Memory Plays Tricks On You | Cracked.com http://www.cracked.com/article_18704_5-mind-blowing-ways-your-memory-plays-tricks-you.html#ixzz1Ytxb6EfV

How AHA's really happen.

This article by William Duggan in Business+Strategy puts the case that the theory of intelligent memory challenges the acceptred conventions of brainstorming and that companies relying on conventional creativity tools are getting short-changed. More here:
http://www.strategy-business.com/article/10405?pg=all