Wednesday, November 25, 2009

Imagination First

I read a lot of books about creativity and innovation.
This one was recommended to me by my friend Joe Miguez. Imagination First is about cultivating the imagination based on the premise that imagination unlocks the power of possibility. Authors Eric Liu and Scott Noppe-Brandon offer a very simple continuum placing imagination first. They call this the ICI Continuum. Imagination [defined as the capacity to conceive of what is not] is followed by creativity [imagination applied], which is followed by innovation [defined as novel creativity].
The book then goes on to briefly describe 28 and a half practices to develop imagination. There are chapters like "Untie your tongue", "Talk about your work with someone who doesn't understand it" and "Design for the hallway: Let informal spaces thrive".
At the end of the book the authors comment; "In these pages we've offered you some new ways to see seeing. Now its up to you to find some new was of doing."
They continue. "But before any of this, changing yourself and the world demands a purpose-fed, positively charged, playful imagination. It demands imagination first."
I am inclined to agree! Well worth the read.

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