Friday, September 2, 2011

People are biased against creative ideas

The next time your great idea at work elicits silence or eye rolls, you might just pity those co-workers. Fresh research indicates they don't even know what a creative idea looks like and that creativity, hailed as a positive change agent, actually makes people squirm.According to this study people want but reject creative ideas.
http://www.news.cornell.edu/stories/Aug11/ILRCreativityBias.html

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