a-creativity: -i:creativity

Creativity loves a crisis. Especially at times of crisis we need creativity. Indeed some of the most creative solutions in human endeavour have come about because of a crisis.

But what do we mean exactly, by ‘Creativity’?

http://blog.davidparrish.com/tshirts_and_suits/2012/04/a-creativity-i-creativity.html

This article is based on a presentation "a-Creativity : i-Creativity" by David Parrish at TEDxNapoli on 14 April 2012.

Create your own business formula

Any plan for a creative or digital business must be based on the values and objectives of the entrepreneurs concerned and at its heart must be a realistic 'business formula'.
This article from David Parrish shows you how to combine your own unique values and objectives to create a business formula that works
http://www.davidparrish.com/page.asp?pgid=170&pgsid=23

How to succeed in creative business

In this 'How to Succeed in Creative Business' video, David Parrish offers five pieces of advice about how creative entrepreneurs can make their creative and digital businesses even more successful.
The video is published on the T-Shirts and Blog here:
http://blog.davidparrish.com/tshirts_and_suits/2011/08/how-to-succeed-in-creative-business.htm

Danny Boyle on Inspiration

Have a look at this video clip on David Parrish's blog.
http://www.blogger.com/post-create.g?blogID=6110524433218764527

The Business of Creativity

This from David Parrish:

I thought you'd be interested in this new short video about a business support project to help creative enterprises to grow and create jobs.

The Liverpool Creative Growth Initiative is a Merseyside ACME/Liverpool Vision project to help growing creative businesses.
Over 100 creative, cultural and digital enterprises have been assisted by this project to date.

The video features several creative businesses in the city and the Director of Merseyside ACME, Kevin McManus.

The video is online here:
http://blog.davidparrish.com/tshirts_and_suits/2010/09/creative-regeneration.html

FREE Creative Industries Guide

Free online 'Creative, Cultural and Digital Industries Guide' for creative and digital businesses: http://www.creativeindustriesguide.com/

This creative business guide was written by David Parrish, author of the book 'T-Shirts and Suits: A Guide to the Business of Creativity' and published by Business Link West Midlands in the UK. David writes about this stuff better than anyone I know. It is well worth a look - and its a free download.

The 48 page creative industries guide provides information, ideas and guidance on a range of business issues relevant to enterprises in the creative, cultural and digital sectors.

Sections include:
- Strategic Planning
- Understanding your Customers
- Profiting from your Ideas
- Organisational Structures
- People and Skills
- Promoting your Products / Services
- Financial Management
- Legal and other issues
- Links to useful organisations and resources for creative enterprises
and more.

Chase one rabbit

David Parrish writes the best of anyone I know about the business of creativity.

http://blog.davidparrish.com/tshirts_and_suits

From Davids most recent blog:

Here's some ancient wisdom from a Chinese proverb:
"If you chase two rabbits, both will escape."
A useful thought for all creative entrepreneurs.
It can be applied to:- deciding which creative speciality to choose, from all the creative things you can do.- deciding which particular market segment to focus on, rather than trying to appeal to many types of customer.

This is discussed in more detail in his article: Create your own Business Formula.

See also:

Ten Things Google Has Found To Be True

PS: Another animal to take inspiration from is the Hedgehog.

You can also download his book 'T-Shirts and Suits: A Guide to the Business of Creativity'. It's a practical handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context.

The book condenses over twenty years' of David's experience of working in creative enterprises, combined with learning from clients and from business school.

Download free eBook now
(PDF, 1.9MB)
[PC - Right click and 'Save Target As' to copy to hard drive.][Mac - Hold down Ctrl and 'Download Linked File'.]

T-Shirts and Suits

David Parrish has a web site and a blog that are worth checking out especially if you are in the business of creativity.

A recent blog entitled "Raising Finance from Fans" took my interest.This from David's blog:

"Raising finance from loans or investments can be a major challenge for all types of businesses, and it’s especially difficult when credit is scarce and investors are feeling the pinch. So any alternative ways of raising funds are worth exploring.
Enterprises in the creative, cultural and digital sector have creativity at the centre of their products and services, yet don’t always apply that same creativity to the business side of things, such as marketing, leadership or finance. But some do. True ‘creative entrepreneurs’ are not just creative people doing business – they are creative with business too. Some of these creative entrepreneurs - especially in music and film - are exploring innovative ways of raising serious amounts of money by asking lots of people for modest investments. This ‘Crowd-Financing’ approach can be labelled ‘Fan-Financing’ when fans are the focus for investments." More on his web site and blog.


David's contacts are:


http://blog.davidparrish.com/tshirts_and_suits/


http://www.davidparrish.com/