"If you chase two rabbits, both will escape."
A useful thought for all creative entrepreneurs.
It can be applied to:- deciding which creative speciality to choose, from all the creative things you can do.- deciding which particular market segment to focus on, rather than trying to appeal to many types of customer.
PS: Another animal to take inspiration from is the Hedgehog.
The book condenses over twenty years' of David's experience of working in creative enterprises, combined with learning from clients and from business school.
[PC - Right click and 'Save Target As' to copy to hard drive.][Mac - Hold down Ctrl and 'Download Linked File'.]