Monday, August 24, 2009

Chase one rabbit

David Parrish writes the best of anyone I know about the business of creativity.

From Davids most recent blog:

Here's some ancient wisdom from a Chinese proverb:
"If you chase two rabbits, both will escape."
A useful thought for all creative entrepreneurs.
It can be applied to:- deciding which creative speciality to choose, from all the creative things you can do.- deciding which particular market segment to focus on, rather than trying to appeal to many types of customer.

This is discussed in more detail in his article: Create your own Business Formula.

See also:
Ten Things Google Has Found To Be True

PS: Another animal to take inspiration from is the Hedgehog.

You can also download his book 'T-Shirts and Suits: A Guide to the Business of Creativity'. It's a practical handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context.

The book condenses over twenty years' of David's experience of working in creative enterprises, combined with learning from clients and from business school.

Download free eBook now
(PDF, 1.9MB)
[PC - Right click and 'Save Target As' to copy to hard drive.][Mac - Hold down Ctrl and 'Download Linked File'.]

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