Wayne: Was there a point in your life when you recognised that you were creative?
Andrew: For corporate work it’s not good enough to just get people to finger paint or look at the clouds. Many corporate people have a left brain bias or a mix, so this needs to be acknowledged and used. They need to see the value of using both sides of the brain in the creative process. So I have had to think creatively to come up with a workable creativity and innovation models and experiential learning activities that engage both sides of the brains. For example, we have developed one exercise called ‘The Chocolate Factory’ that could be seen as a very left brain cross functional process redesign exercise - it borders on six sigma - but what we do is play the game twice with the second round making sure that the participants use creative thinking to come up with significant breakthroughs in redesign (not just incremental steps) and show how this can improve the process by over 200%. This excites the more analytical thinkers and shows them the value of a creative process.
Wayne: Do you have any ‘habits’ associated with your creative expression? e.g. a certain place to create, conditions when you are most creative, states of mind, special / favourite tools / equipment / media, any rituals?