Free online 'Creative, Cultural and Digital Industries Guide' for creative and digital businesses: http://www.creativeindustriesguide.com/
This creative business guide was written by David Parrish, author of the book 'T-Shirts and Suits: A Guide to the Business of Creativity' and published by Business Link West Midlands in the UK. David writes about this stuff better than anyone I know. It is well worth a look - and its a free download.
The 48 page creative industries guide provides information, ideas and guidance on a range of business issues relevant to enterprises in the creative, cultural and digital sectors.
Sections include:
- Strategic Planning
- Understanding your Customers
- Profiting from your Ideas
- Organisational Structures
- People and Skills
- Promoting your Products / Services
- Financial Management
- Legal and other issues
- Links to useful organisations and resources for creative enterprises
and more.
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